Resources
Honest comparisons
Including the parts where the option we do not sell is the better choice.
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These comparisons weigh common marketing choices for local service businesses side by side, including the cases where the option we do not sell is the right one. Every comparison names at least one area where the alternative wins.
All comparisons
Local SEO vs Traditional SEO
Local SEO competes for the map pack and searches tied to a place
Local SEO vs Traditional SEOProfile Optimization vs Basic Listing
A basic listing has a name, address, phone, and hours
Profile Optimization vs Basic ListingReputation Management vs Ignoring Reviews
Reputation management means asking for reviews on purpose and replying to all of them
Reputation Management vs Ignoring ReviewsFull Service vs Single Channel
Full service means one team running SEO, ads, website, reviews, and email together
Full Service vs Single Channel