Custom Proposal
Get a Custom Marketing Proposal
Scope, price, and timeline on paper, written for your business rather than pulled from a package menu. No cost to request and no obligation to accept.
Call (714) 823-3164 or ask a question. Clear recommendations, even if we never work together.
A custom proposal from Online Website Marketing spells out scope, deliverables, pricing, and timeline for your specific situation. We write it after a short discovery call and a look at your current setup. It takes two to five business days. It costs nothing to request.
What Is In a Proposal
A proposal is a working document you can hand to a partner, a spouse, or an accountant and have them understand it without you translating. It runs six to twelve pages and follows the same structure every time, so it is easy to compare against anything else on your desk. The first page is the situation as we understand it, written back to you in your own words. If we got something wrong, you will spot it immediately, which is the point. Then comes the recommended scope, the deliverables month by month, the price, the timeline, and what we need from your side to hold that timeline. The last section is what success looks like in numbers, along with what could make it slower. Nothing in a proposal is padded to look impressive. If a line item does not connect to more calls or better close rates, it should not be in there, and we will cut it during the review call if you ask why it exists and the answer is weak.
- The situation and goals as we understand them
- Recommended scope with each deliverable named
- A month by month view of what gets done when
- Total price, payment terms, and what is not included
- The reporting you receive and how often
- What we need from you to hold the timeline
- Realistic outcome ranges and the risks to them
How We Set Scope
Scope comes from three inputs: what you want, what your market requires, and what your budget supports. When those three do not line up, we say so in the proposal instead of quietly shrinking the work and hoping. What you want is usually a number of calls or booked jobs per month, or a specific service line you want to grow. What your market requires depends on who is already ranking. Competing for HVAC work across fifteen Inland Empire cities against national franchises is a different scope than a single dental practice competing in one town. We look at competitor review counts, content depth, and link profiles to size it. What your budget supports sets the pace. A smaller budget does not mean a worse plan, it means a narrower one. We would rather do three cities properly than fifteen badly, and that tradeoff is stated plainly in the document. Scope also names what is excluded. Ambiguity about who owns the website, who writes the content, or who runs the ad account causes most of the friction in agency relationships, so we settle it on paper first.
How Pricing Works
Pricing is a flat monthly fee for ongoing work and a fixed price for projects. No percentage of ad spend, because that quietly rewards us for telling you to spend more. No hourly billing, because you should not be paying for how long something took us. Ongoing local search work generally starts around fifteen hundred dollars a month. The number moves with how many cities you want to compete in, how crowded your trade is, how many locations you run, and how much cleanup your existing site and listings need. Website projects and video work are priced per project. Ad management is a flat fee separate from the ad budget itself, and the ad budget always goes directly to the platform, never through us. The proposal states the total, the payment schedule, and the term. It also states what happens if you want to stop. Long contracts exist in this industry because agencies want to survive slow months, not because the work requires them. We tell you the term upfront and explain the reasoning rather than burying it on page nine.
Timeline and Milestones
Every proposal includes a month by month timeline with named milestones, because vague promises about progress are how relationships go bad in month four. The first thirty days are almost always foundation work: baseline data, account access, profile corrections, listing cleanup, and fixing anything technical that blocks indexing. Very little of that shows up in rankings, which is exactly why we say so in advance. Months two and three are the build. Service pages, city pages, review systems, and whatever channel work the scope includes. This is when the first movement typically appears, usually 60 to 90 days from the start for local search. Months four through six are where lead volume normally changes in a way you can feel. Competitive trades and wide service areas take longer, often nine to twelve months to hold top map positions. The timeline also names what we need from you and when. Content approvals, access grants, photos, and answers to questions all have dates. If those slip, the timeline slips, and the proposal says that plainly so it is not a surprise later.
What We Need From You to Write One
A real proposal cannot be written from a form alone. We need a short discovery conversation first, usually twenty to thirty minutes, plus a look at your current setup. Here is the full list. Your business name as it appears on Google and your website address. The cities you want work in, ranked, because ranking them is the single most useful thing you can do for the accuracy of the price. Your top services by profit. A rough monthly budget range, even a wide one. What you have already tried and what happened. Whether you have anyone in house who can help with content or photos. Finally, a number to aim at. If you tell us you want twenty more booked jobs a month, we can work backward through close rate and call volume and tell you whether the budget you named makes that plausible. If you have no idea, we will help you estimate it. Without these, any proposal is guesswork dressed up as a plan, and you would have no way to tell the difference.
What a Proposal Will Never Say
It will never guarantee a ranking position. Google weighs distance from the searcher heavily, along with factors nobody outside the company can see. Any document promising you the top map result for a keyword is either uninformed or dishonest, and both are expensive. It will never promise a specific number of leads. We give ranges based on what similar work usually produces, along with the assumptions behind them, and we tell you what would push you to the low end. It will never include a discount that expires in forty eight hours. Pressure tactics exist to stop you from comparing options, which is exactly what you should be doing with a document like this. Our price is our price this week and next month. It will also never contain a client name or a result we cannot verify. We are a young enough firm that our published proof is limited, and we would rather say that than borrow someone else's numbers. Verified client results get published as clients approve them, and not one day sooner.