Local SEO
Ongoing Local SEO Management
Monthly execution instead of one time setup and drift
- Timeline
- Ongoing month to month after the initial 90 day build
Call (714) 823-3164 or ask a question. Clear recommendations, even if we never work together.
Ongoing local SEO management is the monthly work that keeps a business visible after the first setup. It covers profile updates and bringing in new reviews. It covers content and page fixes, technical checks, and watching your listings. Rank tracking is in there too. Each month you get a report on what changed and what happens next.
The problem
Local SEO decays. Google changes profile features, competitors add reviews every week, listings revert to old data, plugins break schema, and the pages you wrote last year slide down as newer ones publish. Businesses that treat local SEO as a project rather than a practice see the same pattern: three good months, then a slow slide that nobody notices until the phone goes quiet. Owners who try to do it themselves usually get four weeks in before a busy season swallows the time.
What it is
This is the standing monthly retainer that carries out the plan. Every month follows the same cycle. We review last month's data, then publish and update what the plan calls for. We run the maintenance checks that catch problems early, and then we report. Some months are content heavy. Some are link heavy. During a suspension or a Google update, everything shifts to triage. You see the local SEO work plan before the month starts. So you know what you are paying for, instead of getting a bill and a rankings chart.
Signs you need this
- Work stopped after the initial setup and rankings slid back
- Nobody has posted to your Google profile in six months
- You are doing this yourself at nine at night and falling behind
- Reviews arrive in bursts when someone remembers to ask
- Your last SEO report was three months ago and nobody explained it
What is included
- Monthly work plan shared before the month begins
- Google Business Profile posts, photo uploads, and Q and A monitoring
- Review requests sent and new reviews responded to
- Two to four new or rewritten pages per month depending on tier
- Listing monitoring with corrections when data reverts
- Technical checks: crawl errors, page speed, broken links, schema validation
- Monthly geogrid scan and Search Console review
- Call recording review to catch missed and mishandled leads
- Monthly report and a scheduled call with a named contact
Our process
Month start planning
First 3 business daysWe review last month's geogrid, calls, and Search Console data, then publish the local SEO work plan for the coming month. You see the list before work begins and can push priorities around if something changed in the business.
Execution block
Week 1 to 3Content, page updates, profile posts, review requests, and outreach get done in the first three weeks. Work is logged as it completes so nothing is a mystery at the end of the month.
Maintenance checks
Week 3Crawl the site, validate schema, check citation drift, confirm the profile has not been edited by Google or a user, and look for new competitor listings in the pack. Small problems caught here save months later.
Measure and report
Week 4Fresh geogrid scan, profile performance numbers, call counts, and Search Console changes get compiled into a report written in plain language. It says what moved, what did not, and what we are doing about it.
Review call
Ongoing, monthlyThirty to forty five minutes with your named contact. We go through the report, hear what is happening in the business, and adjust next month's plan around your capacity and seasonality.
Realistic timeline: Ongoing month to month after the initial 90 day build. Most clients see compounding gains from month 4 through month 12. We ask for a 90 day initial commitment because anything shorter cannot show a fair result.
How often each job actually needs doing
A retainer is easier to judge when you know the real cadence. This is what runs weekly, what runs monthly, and what only runs after something changes.
| Task | How often | Why that often | What happens if it slips |
|---|---|---|---|
| Review replies | Twice a week | Reviews land on any day | Replies pile up and read as canned |
| Profile posts | Every one to two weeks | Posts fade after about a week | Profile starts to look abandoned |
| Photo uploads | Two to four a month | Recent job photos get looked at | Your photos date the business |
| Listing check | Monthly | Data feeds push old records back | Old phone numbers return quietly |
| Grid rank scan | Monthly | Enough time to see real movement | You react to noise instead of trends |
| Full site crawl | Monthly | Edits and plugins break things | Broken pages sit for months |
| Schema check | After every site change | One update can strip the markup | Rich results drop off with no warning |
The weekly work is the profile. The monthly work is the checking. Most of the damage we clean up came from checks nobody was running.
What a full year of work usually looks like
The first ninety days are heavy at the front. Listings get cleaned, the profile gets rebuilt, call tracking goes in, and the core service pages get written. None of that repeats, so the mix changes after it.
Months four through eight are the slow build. Content, links, and review pace. Each win is small, which makes the stretch feel quiet. It also decides whether year two is easy or another restart.
Months nine through twelve turn toward conversion and defense. Pages that get visits but few calls get rewritten. Older pages get refreshed before they slide. We watch who is gaining on you and borrow what is working, in your own words.
Year two should need less attention and produce more. If a provider is still doing month one tasks in month fourteen, something from the build never got finished.
Questions worth asking any monthly provider
Ask these before you sign anything, including with us. The answers separate a working retainer from a monthly bill and a chart.
Who does the work each month?
A named person you can email, or a queue you never meet.
Can I see a real work plan?
Ask for one from another client with the name removed.
How do you report calls?
A total call count hides missed calls and wrong numbers.
What happens in month one?
A vague answer here means a vague plan for month six.
Do I own every account?
Profile, site, tracking numbers, and logins should stay in your name.
What do you not do?
An honest short list beats a menu that covers everything.
Who handles a suspension?
Ask who files the appeal and whether it costs extra.
Can I see last month's log?
Finished items should link to work you can open in a browser.
If you cannot tell what you paid for last month, you did not buy work. You bought a report.