Web Design and Development
Website Audit
One time, written, and yours to keep
- Timeline
- Ten to fourteen business days from access to delivered report
Call (714) 823-3164 or ask a question. Clear recommendations, even if we never work together.
A website audit is a one time review that scores a site you already have. It grades speed, mobile usability, conversion path, technical health, content, and accessibility. You get a written report with the findings, screenshots, and a fix list. The list is ordered by expected impact, so you can choose between repair and rebuild.
The problem
Owners can usually tell that their website underperforms, but not why. They get conflicting advice: an SEO says the content is thin, a developer says the platform needs replacing, a marketing company says the design is dated, and a friend says it just needs a new photo. Each opinion carries a different price tag and none of them come with evidence. Without a shared document showing what is actually wrong and what each fix is worth, the decision gets made on whoever was most persuasive rather than on what will produce leads.
What it is
The website audit covers six areas. Speed and Core Web Vitals using real field data. Mobile usability tested on actual phones. Conversion path, tracing every route a visitor has to becoming a lead and counting the friction. Technical health, including crawl errors, indexing, redirects, schema, and security. Content coverage, checking whether every service you sell has a page that could rank. And accessibility, scanned to WCAG 2.2 AA. Each finding gets a screenshot, a severity rating, and an estimated effort. The report ends with a plain recommendation: repair, partial rebuild, or full rebuild, with a cost range for each.
Signs you need this
- Traffic is decent but the phone does not ring
- You have been quoted for a rebuild and want a second opinion first
- Different vendors have given you three different diagnoses
- You inherited a site and have no idea what state it is in
- You are about to spend money on ads and want the site checked first
What is included
- Scored report across speed, mobile, conversion path, technical, content, and accessibility
- Core Web Vitals field data pulled from Search Console and the Chrome UX Report
- Mobile walkthrough recorded on a real phone showing where the experience breaks
- Conversion path map counting the steps to every lead action
- Full site crawl listing broken links, redirect chains, and orphaned pages
- Content coverage table mapping your services to existing pages
- Accessibility scan results with the highest exposure items flagged
- Fix list ordered by expected leads gained per hour of work
- Repair versus rebuild recommendation with a cost range for each path
- Recorded walkthrough of the findings you can share with your team
Our process
Access and Crawl
Days 1 to 3We take read only access to analytics and Search Console, then run a full crawl of the site. The crawl surfaces broken links, redirect chains, duplicate titles, and pages nothing links to.
Real Device Walkthrough
Days 3 to 5We record ourselves using the site on a phone as a customer would, trying to find a service, get a price, and make contact. This recording is usually the part owners find hardest to watch and most useful.
Data Review
Days 5 to 8We compare traffic, landing page performance, device split, and conversion events against what the site claims to do. Where tracking is broken, we note that first, since it invalidates every other number.
Scoring and Prioritization
Days 8 to 11Each area gets a score and each finding gets a severity and effort estimate, then the list is sorted by leads gained per hour of work rather than by how easy the fix is.
Report and Walkthrough
Days 11 to 14You receive the written report and a recorded walkthrough explaining each finding in plain language, plus a straight answer on whether to repair or rebuild.
Realistic timeline: Ten to fourteen business days from access to delivered report. No changes are made to your site during the website audit.
How a Long Findings List Becomes Three Jobs
Scanners flag hundreds of items, and most are the same template problem counted many times. This is the normal shape of the sort, not a promise about your site.
A tool produces the list. The website audit work is deciding which few items on it touch money.
What We Need Before Day One
Gathering access is the step that delays audits most. One person can usually pull all of this together in about thirty minutes.
Google Analytics 4 access, read only
Viewer permission is enough
Search Console at full or owner level
Needed for coverage and vitals data
A CMS login with admin rights
An editor role cannot see settings
Hosting control panel access
For server response and PHP version
Call reports from your phone system
Twelve months if you have them
A written list of every service you sell
Include ones the site never mentions
The three competitors you lose jobs to
By name, not by category
Any earlier audit or SEO report
So we skip advice you already have
What an Audit Cannot Tell You
An website audit is a diagnosis, not a crystal ball. It helps to know exactly where it stops being useful.
It cannot predict revenue. We can show that a page loses people at one screen and estimate the hours to fix it. Turning that into dollars needs your close rate and your average job value.
It cannot judge a low traffic page fairly. A page with forty visits in a year has no usable data, so it gets reviewed by eye and by structure instead.
And it cannot see inside a competitor. We compare what is public: speed, structure, service coverage, and reviews. Their ad budget and their conversion rate stay inside their building.