Free calculator
Local SEO Lead Value Calculator
Work out what one more call per week is actually worth to you over a year.
Call (714) 823-3164 or ask a question. Clear recommendations, even if we never work together.
This calculator estimates the annual revenue value of additional phone calls from local search. It multiplies extra calls per week by your close rate, average job value, and repeat rate, then annualizes the result so you can judge any marketing quote against a real number.
Your numbers
Change anything. The result updates as you type.
Realistic target, not a dream number
Most trades land between 25 and 50
Repeat work plus referrals
Estimated annual value
$154,700
- Extra calls per year
- 260
- Jobs won
- 91
- First job revenue
- $77,350
- Value per call
- $595
Each additional call is worth roughly $595 to you once repeat work is counted. Compare that against what a month of marketing costs. If one extra call a week covers it, the rest is upside.
The math
annual value = calls per week x 52 x (close rate / 100) x job value x (1 + repeat jobs)
Assumptions
- Call volume is steady across the year, which is rarely true for seasonal trades.
- Close rate is the same for search calls as for your other sources. In practice search calls often close better because the person was already looking for you.
- Repeat value is counted at the same average job value.
- This is revenue, not profit. Apply your own margin.
This is an estimate, not a forecast. It is only as good as the numbers you put in.
How to use this honestly
The temptation is to put in your best numbers. Do the opposite. Use your worst realistic close rate and your median job value rather than your average, because averages get dragged up by a few large jobs that do not repeat. If the number still justifies the spend at pessimistic inputs, you have a real case. If it only works at optimistic inputs, you are talking yourself into something.
What this does not account for
It ignores the time it takes to get there. Local SEO typically shows first movement in sixty to ninety days and meaningful lead volume change in four to six months, so the first year is never the full annual figure. It also ignores capacity. If you cannot service more work, more calls create frustrated callers and negative reviews rather than revenue. Fix capacity first if that is your constraint.
Turning an estimate into a real number
The gap between this estimate and your real number is the search volume in your specific cities, where you currently rank across your service area, and how far ahead your competitors are on reviews. Those are all measurable. A free visibility audit pulls them and replaces the guesses in this calculator with your actual figures.
Frequently asked questions
What close rate should I use?
Should I use average or median job value?
Does this include profit or just revenue?
How long before the calls actually arrive?
What each input actually means
Extra calls per week does the most work in this formula, and it is the input people inflate. Ask what you could handle next month with the crew you have now.
Close rate is jobs booked divided by calls answered. Answered is the word that trips people up. If a quarter of your calls go to voicemail, your real close rate is lower than it feels.
Average value of one job should be your median ticket, not your mean. Sort last year's invoices by amount and take the middle one. Extra jobs over time covers repeat work plus referrals from that customer.
Where to find each number in your own records
You already own all four inputs. They live in your phone log, your invoices, and your Business Profile.
Pull last month's call log
Your carrier or CRM lists every inbound call with a time and number.
Count answered against missed
Missed calls are the cheapest lead source you already pay for.
Count how many calls became jobs
Match calls to invoices from the same week. Jobs divided by answered calls.
Sort last year's invoices by amount
The middle invoice is your median job value. Use that, not the average.
Count customers with two or more invoices
That share tells you whether one repeat job is fair or too generous.
Ask new customers how they found you
One question on the intake form separates search calls from word of mouth.
Open Performance in your Business Profile
It shows calls from your profile over the last six months.
Where a call turns into money
The close rate in this calculator sits at one point in a chain. Every step before it can leak, and none of those leaks show up in the result.
A missed call never reaches the close rate step, so the calculator never sees it.
Reading your result and sanity checking it
Compare the value per call line against the monthly cost of any marketing quote on your desk. That single comparison is the point of the tool.
Here is a quick test. Divide the monthly quote by the value per call. That tells you how many extra calls a month the work must produce to pay for itself. If the answer is one or two, the case is easy. If it is fifteen, ask harder questions.
A good result still works when you use pessimistic inputs. A bad result only works at your best numbers. The annual figure is revenue, not profit, and year one is never the full amount, because calls build over months.