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An example of remarketing is when a visitor visits your website and leaves, but then goes on to visit other sites such as news website or a social media site. They will be targeted with a custom message or ad from your business. With this strategy, you can choose to show them a general ad, a sale, a reminder, or an ad for a product they viewed. Since this type of advertising delivers messages and ads that are only displayed to customers that have shown an interest in your products or services, it is a highly targeted advertising strategy.
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It is rare that a customer will go to a website and purchase something after their first visit, and it’s even rarer for them to convert after receiving and clicking on one Facebook advert, particularly if they are not familiar with your brand. Getting customers to convert can be a long journey, but Facebook is in a unique position to guide your customer's journey each step of the way, something other channels aren't equipped to do.
Facebook retargeting ads can be more costly than ads targeted towards a cold audience, but this type of campaign reaches a more responsive audience. Facebook not only offers a variety of immersive ads and retargeting options not available on other platforms, but it also has lower conversion costs and reaches a wider audience.
When you invest in a retargeting campaign, you are reminding potential customers of pages or products that they’ve viewed, encouraging them to go further into the purchase funnel. You can also use it to create brand awareness by drawing the attention of potential customers to announcements, features, or products relevant to your company.
One of the biggest advantages of launching a retargeting campaign via social media is that your customers know that the advert is from a real company, encouraging them to interact with you, discussing your content, reply to your advert, and share it on social media platforms.
In simple terms, retargeting is a technology based on cookies that uses simple code to follow your audience anonymously throughout the web. It works by embedding an unobtrusive and small piece of code on your company site, which won’t affect its performance and is unnoticeable by your visitors. Whenever a brand new visitor lands on your website, an anonymous browser cookie is dropped by the code, and when the users continue to visit other sites, the cookie lets your retargeting provider show them an ad, making sure that your ads are only shown to visitors that have visited your site previously.
Retargeting Facebook campaigns can be the ultimate win-win situation for brands, as they can cost less and lead to more conversions, as users are much more likely to engage with a brand they already know. One of the most powerful marketing platforms in today's market is Facebook due to its scalability, creativity, date, and size; it lets brands place retargeting ads in front of a relevant audience.
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Online Website Marketing can provide you with website retargeting services to attract more potential customers to your website. Using our services means that you can earn a lower CPC as we create quality ads, leading to highly relevant and optimized landing pages. This effort is well worth the rewards, as these ads are seen by a majority of online users. Using website retargeting services will give you a fantastic opportunity to build awareness of your brand as well as converting potential leads.
Online Website Marketing has years of experience working with Facebook retargeting ads. With our services, you can drive registrations, inquiries, and sales as we target people with the right message, in the right place, and at the right time, driving positive ROI results for our customers.
We also increase awareness of your brand through ads, including stories, videos, and photos, giving you a unique opportunity of engaging effectively with any new potential customers. When it comes to remarketing, we tailor and personalize advertising experience to those potential clients that have shown an interest in your products or services, helping complete the sale.
When you switch your budget to internet consulting services, you will start seeing a lot of advantages. Online Website Marketing offers a variety of internet consulting services including internet advertising, making your business an online success. Some of our services include creative website development, internet advertising, public relations, search engine marketing, and strategic consulting.
We will teach you how to use the internet to your advantage while reducing costs and increasing sales.
There are two main ways of retargeting: list-based and pixel-based. How retargeting works on each strategy is somewhat different, with both having separate advantages. List-based retargeting is best for when you already have the customer's contact information stored in your database, so you can use your database list to create retargeting ads by uploading the contact information to a retargeting campaign (normally on social media). The platform will then identify your contacts and promote the retargeting ads just to those potential customers.
Pixel-based retargeting works by re-displaying your adverts to all visitors that have landed on your website, regardless if they left identifying information. It is a more common form of retargeting and it works by attaching a cookie to their browser so other sites are notified when they visit, and a targeted ad is shown to them.
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● Retarget visitors to your website with lead ads, collecting new subscribers.
● Retarget your existing customers with sales ads.
● Retarget visitors to your website with a tailored message urging them to take another look at your products or services.
If you’re wondering what is retargeting marketing and how it can help your brand, it is a way to increase traffic to your website with a social media or email ad. After they have left your site, you can retarget them by showing them a relevant ad and after they have made a purchase and you have their email address, you can keep in touch with them and increase your brand engagement.
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